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Why $300,000 For A Domain Name Is Still Cheap

"Don't cut corners with your online identity," says Frank Schilling, a domain name expert and an Internet entrepreneur. "A better domain name will lower your lifetime marketing costs."

Apple bought because the name makes a difference and was willing to pay somewhere in the neighborhood of $4.5 Million for the domain name.

As Forbes magazine puts it, "A good domain name can catch attention, biasing people to prefer your company over competitors, and making it easy to reach the website if and when they decide to use it. A bad domain name can sink you."

Many people don't seem to understand that the amount of value the right domain name can bring to your business is priceless. They would consider spending $300,000 for our domain, expensive? We feel that they don't see values. They may have been spending money on things they don't understand. It's the same people that have a business of shippable products that will spend $10,000 on a sign for the front of their office that 80,000 people will see but not spend $10,000 on a domain that the whole world will see.

They spent $75K on pens, free shirts, and 20 boxes of letter openers at the trade shows LAST YEAR and they don't want to spend a one time expense of $300K which generates interest and drives traffic to the business year after year? It's like the guy at Vegas that blew $500 at the craps table but won't pay $20 for the all you can eat buffet. If a person doesn't see value in something they won't spend the money, no matter how much they blow on other meaningless and less valuable things. Hopefully, after visiting our site, they will understand.

premium domain
When it comes to selecting your domain name you should not have to settle. Premium domain names are short, memorable and indispensable in today's competitive online business world. Your website is the face of your business and a premium domain will boost your web presence as it generates interest and drives traffic to your site.

The Age of The Premium Domain

So What Can A Premium Domain Name, Do For Your Business?

The Impact of the Instant Online Brand: First and foremost, a simple domain name gives your online business an instant brand. Premium domain names are generally easy to remember, easy to type and instantly associated with a product or service (, A business owner need not invest much to help potential visitors understand what they might expect to find on sites like these. The domain itself creates an instant online brand that continues to define your online business for as long as you have it.

More Traffic from Direct Navigation: Your instant brand will generate traffic from direct navigation. As surprising as it may seem to those of us who use Google multiple times per day - some internet users simply type what they are looking for into their internet browser address line ( if your site resides at a no nonsense memorable domain like this, you will reap the benefits of what's called "direct navigation" (customers coming directly to your site because they typed you domain directly into their web browser) without spending one dollar on marketing your site.

Search Engine Ranking: Your domain name can have a noticeable impact on how your website is listed by search engines. The more basic and identifiable your domain name is the more likely it is to be ranked higher in the search results.

About 80% of US adults are online (that's an audience size that's hard to reach through traditional offline marketing). What's more, the brand you build online can keep working for you long after your catalog or most recent flyer has been discarded.

So the bottom line is: what may seem like an extraordinary expense on first glance is actually not so outlandish considering the benefits you could reap from the right domain name.

You may have to pay a large sum initially for but the gains will far outweigh that in the long run. With better visibility, you have the potential to significantly increase your sales and make that initial cost back quickly

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