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Be Bright Purse Bear
$9.99

NEW! Be Bright Purses

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making Pandemic play safer

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NurtureTime Baby - Sweet Orange
$49.99

NEW! Nurture Time Babies

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Beach Baby Sunny
$44.99

NEW Beach Babies!

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Adora BathTime Baby Shark
$44.99

Your BEST BathTime friend!

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Adora BathTime Baby Dino
$44.99

Splish Splash into fun!

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Adora Snuggle & Glow Pillow - Unicorn
$18.99

Make Bedtime GLOW!

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Fairy Garden Friends - Bluebell
$24.99

NEW! Fairy Garden Friends

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Adora Dolls and Toys

Adora Dolls
Adora Dolls
Machine Washable Toys
Machine Washable Toys
Outdoor Toys
Outdoor Toys
Color Changing Toys
Color Changing Toys
Interactive Toys
Interactive Toys
Doll Accessories & Strollers
Doll Accessories & Strollers
Soft Toys & Plushies
Soft Toys & Plushies
Pool and Water Toys
Pool and Water Toys

Adora As Seen in

Safety Tested

Adora goes above and beyond safety regulations to bring peace of mind to parents and limitless play to kids. All our products are toy tested for various age grades and compliant with all current standards Our Adora toys get an A+ every time!

With Adora, it's ADORAbility

Play gives children a chance to practice what they're learning. Check out the Adora Blog for play time inspiration, behind the scenes action and the latest Adora news.
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Spend Your Gift Cards on Our ADORAble Favorites!

Spend Your Gift Cards on Our ADORAble Favorites!

Ring in the New Year with major savings! Grab the chance to take home these ADORAble dolls & accessories for your little sweethearts. Spend your gift cards and enjoy 20% OFF orders over $99 for a limited time! 💖 
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Join us for our AMAZING Girl Holiday Giveaway!

Join us for our AMAZING Girl Holiday Giveaway!

Adora's Amazon Exclusive Amazing Girls are sure to provide hours of giggles and a lifetime of fun memories! Find out how you can enter our Christmas Giveaway for a chance to WIN your very own Amazing Girl! *This giveaway is now closed*
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why we're loved:

"We couldn't be more pleased, the products and services are absolutely fantastic!" - Kate Q.

'Love your site. Dolls are adorable. I am on the third doll for my niece right now. Thank you.' - Patricia M