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PRESS RELEASE: Adora Expands Its Award Winning Collection

PRESS RELEASE: Adora Expands Its Award Winning Collection with 52 New Products

PRESS RELEASE: Adora Expands Its Award Winning Collection with 52 New Products

Adora Flip-Out! Sequin Plush Play Pillows!


Current collection is joined by NEW Flip-Out! Sequin Plush Play Pillows, SplashTime Baby Tots, Funsie Onesie Babies, Pretend Play Wooden Play Set, interactive My Cuddle & Coo Babies and more!


Laguna Hills, CA (February 11th, 2019) Adora announces several new and unique styles of dolls, toys, accessories and wooden play sets all debuting at Toy Fair this week.


“We are very proud of our 2019 product offering,” explains Peggy Vicioso, VP of Marketing and Product Development. “We’ve added brand new lines of dolls, toys, accessories, plush, as well as expanded on our well received gender neutral accessories. All of our products are Safety Tested, BPA Free, Non-Toxic, Hypoallergenic and most have won awards and are 100% Machine Washable…key features for parents’ peace of mind. It is our goal to exceed consumer expectations on quality and lifetime value, all while delivering adorable, engaging and fun products that kids love.”


New Products Include:


Flip-Out! Sequin Plush Play Pillows - $21.99 – Ages 6 and up

These decorative pillows can be used as home décor, to play with, rest your head on and even as a stress reliever. The high quality sequins are reversable and reveal different colors when the mermaid-like scales are flipped up or down! These sequin pillows have an oh-so-soft plush back that is so cuddly, children love to squeeze them tight.


SplashTime Baby Tots - $19.99 – Ages 3 and up

Splish – Splash! Adora’s SplashTime Baby Tots are ready to float and play in the water…with you! These ADORAble SplashTime Baby Tots are sweet and petite baby dolls, perfect for the bath, pool, beach, lake or any water fun! This 3-piece set comes with a cute & mini 8.5” baby doll with a soft and cuddly body and fresh baby powder scented vinyl, embroidered pool or beach towel and a trendy blow up floatie! Baby dolls and towels are 100% Machine Washable!


Pretend Play Wooden Sets - $24.99 to $39.99 – Ages 3 and up

Adora introduces new Pretend Play wooden sets - Sweet Baker, Dr. ADORAble and the Big Girl Purse! Little ones love using all the pieces in each set to pretend play and use their imaginations. Each pretend play wooden set is made with high quality materials, fabrics, wood and is not only ADORAble but durable too!


My Cuddle & Coo Babies - $59.99 – Ages 3 and up

“Momma! Momma!” INTERACTIVE baby doll with 5 Touch Activated Features! 15” My Cuddle & Coo Babies provide hours of fun, interactive play – 1. Squeeze her hand and she CRIES, 2. Pat her on the head & cuddle her and she’ll COO, 3. Tickle her and she GIGGLES, 4. Kiss her on the cheek and she’ll KISS YOU BACK, 5. Pat her on the head and she SAYS “MOMMA”. They are also fresh baby powder scented, have eyes that open and close, cuddly bean weighted body and soft, silky hair!


Sunshine Friends - $24.99 – Ages 1 and up

Ooo – Ahh! Sunshine Friends are SUN ACTIVATED ultra-soft microfiber plush dolls! These beauties come with a sun-bathing towel, sunglasses and removable clothing & shoes. Take them into the sun to see their bathing suits change color instantly!


Adoption Fashions and Essentials Set - $16.99 to $39.99 – Ages 3 and up

Adoption Fashions are made with high quality materials and fabrics, and perfect for Adora’s popular Adoption Babies and BabyTime Babies. Adoption Baby Essentials Set – Sweet Star is an 8-Piece Essentials Gift Set that comes with a soft, blue bassinet, a onesie with blue starry print, matching starry cap, disposable diaper, white blanket with blue trim, white bib with an embroidered star design, white bunny doll with blue satin bow and even a magic disappearing milk bottle! ADORable gender neutral print makes this accessory a must-have for girls AND boys! All fabrics are 100% Machine Washable.


ToddlerTime Dolls - $99.99 – Ages 6 and up

Realistic and handmade with love, ToddlerTime Dolls are 20” from head to toe, made of baby powder scented high quality Cuddle Me™ Vinyl with movable head, and ¾ vinyl arms and legs. NEW Cuddle Me™ Vinyl is soft, silky, gentle and feels more like a real baby, making these toddlers perfect for play!


PlayDate Accessories - $9.99 to $39.99 – Ages 3 and up

Zig Zag & Pink High Chairs can fit most dolls, stuffed animals and plush up to 16”. Zig Zag & Pink Deluxe Pack N Play is a 7-piece set can fit most baby dolls, stuffed animals and plush up to 20” in length and comes with a playpen/crib, changing table, mobile with 3 clouds and even a storage bag. Magic Feeding Set is a 5-piece set that comes with a magic plate, magic milk, bib, fork and spoon. Magic plate reveals food when wet and milk disappears from bottle when tilted! Lastly, Magic Sippy Set comes with 


Baby Tots - $18.99 – Ages 1 and up

Yawwwn… It’s bedtime! Sweet and petite baby dolls, perfect for toddlers to hold and love! With their baby powder fresh scent, sweet faces and adorable outfits, they will provide hours of nurturing playtime fun. Each Baby Tot comes with their very own crib, so that they have the perfect sized bed for naps and bedtime! These baby dolls are 100% Machine Washable!


BathTime Baby Tot Unicorn & BathTime Baby Unicorn - $16.99 to $39.99 – Ages 1 and up

Unicorns are still all the rave! Adora adds a unicorn to their popular BathTime Babies collection and BathTime Baby Tots collection. BathTime Babies are 13” baby powder scented dolls that come “wearing” their swimsuit, bathrobe and come with a washcloth. BathTime Baby Tots are the mini 8.5” version! They both have exclusive QuickDri™ bodies and are 100% Machine Washable!


Funsie Onesie Babies - $19.99 – Ages 1 and up

Cute 11” baby dolls with a soft and cuddly body, baby powder scented vinyl, sweet ADORAble face and can even suck its thumb! Each Funsie Onesie baby comes in a removable animal themed hooded onesie with an embroidered face that is oh-so-cute and oh-so-soft! The best part? They are 100% Machine Washable!


My 1st Babies - $19.99 – Ages 1 and up

ADORable, cuddly and oh-so-soft! Adora’s My 1st Babies are 13” ultra-soft microfiber plush with a magnetic pacifier that sticks right to the dolls mouth! Perfect for little ones and best of all 100% Machine Washable!



Adora is a division of Charisma Brands, LLC. They believe toys should inspire adventures and spark imaginations. For over 20 years they’ve been inspiring young minds with award-winning dolls and accessories that kids love and moms approve. All Adora products are thoughtfully crafted to give parents peace of mind – they’re playful, creative, durable and most of all, they're Made for Play! They pride themselves on being BETTER. Not only are their toys ADORAble - they`ve got The Adora Difference. Adora’s Award Winning dolls and toys are Safety Tested, Hypoallergenic, Non-Toxic, BPA Free, Made with Love and some are even Machine Washable! Available at specialty toy retailers, and on their website at


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Want to experience our Amazon Exclusive Amazing Girls Collection? Contact for more info & images. Limited samples are available for relevant stories.

For all Adora media inquiries, please contact: 

Meredith Mellon
Marketing Manager
(949) 587 - 9400 ext.713

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