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Toy Fair Press Release-Come See What Adora Has in Store This Year!

Toy Fair Press Release-Come See What Adora Has in Store This Year!

Toy Fair Press Release-Come See What Adora Has in Store This Year!

The all NEW Press Release talks all about what Adora has planned for Toy Fair 2016 and you won't want to miss it!

Come See What Adora Has in Store This Year!


Adora’s “Designed By Kids FOR Kids” program taking 2016 submissions


The Happiest Hour Continues!



Laguna Hills, CA, February 1, 2016: Adora aims to add to their constantly growing list of more than 8 top toy industry awards introducing over 25 NEW product SKUs, including the infant plush collection of Baby Fairies and My 1st Adora Baby Boy to the new product line. In addition, back by popular demand…the new and improved GiggleTime™ Dolls with a baby carrier for all the busy mommies on the go!

The California-based Company, who is best known for “Spreading Love & Joy”, is officially in search of this year's “Young Designer” for their Designed by Kids FOR Kids program. The design contest is in its 4th year and based on entries and a social vote selects a “Young Designer” to work alongside Adora’s creative team designing an outfit for their 18” Adora Friends® line of dolls.

The final outfit and its Young Designer will be featured in the 2017 Adora catalog where the outfit will be available for purchase along with their story. In addition, the Young Designer will get to pick a favorite charity of theirs that Adora will make a financial donation to on their behalf.

According to Peggy Vicioso, VP Marketing & Product Development for Adora dolls, “We wanted to provide a vehicle where kids can showcase their inventiveness and design something they’re proud of. It is our hope that the program can be a platform to help develop a child’s creative potential while also giving back to the community. This year’s theme is ‘Slumber Party’ and we are excited to see the creativity this year has in store”. Adora will be doing their official call for submissions in New York City at Toy Fair 2016 and unveiling the outfit designed by last years winning “Young Designer”, Carla, of North Carolina.

In addition, Adora will be hosting another “Happiest Hour” on Saturday, Sunday, and Monday from 3:30-6:00 pm at Booth # 2543. During the Happiest Hour, visitors can have a drink, eat some snacks, and have a photo op with the Adora Fairy. The Adora Fairy costumed character will be making special appearances at Toy Fair from February 13 – 16 where she’ll be giving booth tours, learn why all Adora toys have “ADORAbility” and taking photo ops! Retailers and press personnel can enter a to win a prize from Adora, simply by posting their Adora Fairy photo to their social media sites and using hashtag #wayADORAble and tagging @adora_play.


About Charisma

Adora is a division of Charisma Brands, LLC is a Laguna Hills, California-based designer, developer, and marketer of award-winning dolls.  The Company’s products can be found in specialty retail stores throughout the World, and various catalog merchants.  

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Adora®  and all related elements are trademarks of and © Charisma Brands, LLC

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