We believe toys should inspire adventures and spark imaginations. For over 20 years we’ve been inspiring young minds with award-winning dolls and accessories that kids love and moms approve. All of our products are thoughtfully crafted to give parents peace of mind – they’re playful, creative, durable and most of all, they’re Made for Play!
To us, social responsibility is an important part of our culture, we call it “Play It Forward”. This sense of purpose is passionately demonstrated in our actions regularly visiting Children’s Hospitals, Fire Station Drop Offs, Military Bases, Remote Villages and Local families in need. It is our responsibility to do our part to help create a healthy and nurturing future for all.